Are you a business owner with a website?

Does your business have a mobile website?

The quickest growth of visitors to your web site are using mobile devices such as a Blackberry, Android, iPhone and others.  There are over 4 billion mobile phones that are currently in active use worldwide.  That is 4 times more than the number of PC’s that are in use.  In 2010, Quantcast stated that mobile website usage had increased worldwide by 148% and still in 2011 these numbers continue to increase.

It is estimated that by the end of 2013, the number of people that use the mobile web is projected to increase to over 5 billion.  That is a huge number of potential customers that are looking for your website from their mobile phones.  People are already using their mobiles to shop online, search, socialise, do business and more.

If your business does not have a mobile website, a large number of your repeat and potential customers won’t even be able to find you.

If you have ever tried to view a website that is not “mobile ready” then you will know how confusing it can be.  You see when you are viewing a website using a mobile device, the website does not automatically compact itself to fit into the screen.  You have to scroll up and down, side to side a lot, just to read or find what you are looking for.  It can be so frustrating.  Imagine how your customers feel when they are trying to view your website that is not ready for mobile devices.

A website that is made for mobile encourages your visitor to stay instead of leave out of frustration.  It assists is turning those visitors into customers by using a design that is suited to the small size of a mobile screen.  To give you an example of one of the unique features a mobile website can have is the “call us” feature.  You website visitor can simply touch one button and call your business.  There is also the “find us” feature which gives your visitor instant access to an interactive Google map that shows them where your business is located and enables them to get directions from where they are located to where your business is.

Mobile websites adapt to the smaller screen that a mobile phone or a mobile device has which enable your website visitors to be able to navigate your mobile site with ease.  Your visitor is also able to get more direct access to the information that they are seeking.   A mobile site allows you to give your visitors immediate access to the most important features of your business while your existing, full website gives them a much more in depth view of your business.

As a business owner it is important that you provide your customer with a fantastic experience when they are visiting your website.  If your business is not mobile ready for 2012 and beyond, then you could be missing out on a huge opportunity for your business to get more exposure, sales and customers as the majority of them won’t be able to find you.

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